LTV & Cohorts
Acquisition cost, average order value and cohort lifetime value from synced Shopify orders. CAC uses windowed Meta spend ÷ new customers. LTV is per-customer net revenue measured from each customer's first order.
Filter
Loading…
Cohort LTV — by first-order month
Each row is the customers whose first-ever order fell in that month. LTV columns are cumulative net revenue per customer at N days from their first order. A cell is blank until the whole cohort has had that many days to buy, so young cohorts aren't understated.
Loading…